University of Richmond releases 2009 football schedule poster
After winning its first national championship in 2008, the University of Richmond once again turned to CRA to create the football season schedule poster. Highlighting the championship was key, but so was highlighting Coach Mike London’s philosophy which makes his team strong – family. The coach and his captains were photographed in the locker room by Scott K. Brown Photography, Inc. and CRA designed the poster that features the word “family” along with the 2008 championship ring.
“It’s always a pleasure to work with the University of Richmond,” Matt Fidler, CRA creative director, said. “The projects are always a blast and we couldn’t be more proud of the results.”
CRA will be cheering on the Spiders as they play their 81st and final season in the University of Richmond Stadium. Richmond opens their home season against Hofstra Saturday, Sept. 19 at 1:00 p.m.
View additional work for the University of Richmond.
Expert Education: CRA University
CRA boasts some of the brightest and most talented individuals in the communications field. This year, CRA launched CRA University as an expert education program for staff to hone in on skills in this fast-changing industry.
“Clients expect CRA to provide expert-level service, as we have since 1974,” Patrick Gallagher said. “Today’s environment demands that we continually learn, no matter the position. CRA University is just a small example of what we do every day to build and protect the many brands that rely on our agency.”
CRA-U sessions are conducted twice monthly and focus on specific industry-related topics. The summer curriculum includes sessions dedicated to “The Human Face of a Crisis,” “Rainmaking 101, featuring author Pat Kelley,” “Online Reputation Management” and “Research Methods 201.”
Learn more about the culture at CRA.
West Virginia Tourism dominates D.C.
This June, CRA and the West Virginia Division of Tourism continued the fifth consecutive year of “D.C. Domination.” By buying every possible advertising space in the D.C. Metro Center, West Virginia Tourism literally dominates the Metrorail.
“The stresses of life that people experience become even more important in today’s marketing efforts,” Steve Gray, CRA creative director, said. “Motivating people to take a trip closer to home is a strategy that has worked for West Virginia. This year’s campaign targets beltway travelers longing for an escape as West Virginia offers the perfect escape from everyday worries.”
New to the 2009 campaign, the media team enhanced the placement with online elements, such as www.washingtonpost.com, newspaper and magazine components, and, for the first time, bus wraps.
This campaign, along with the success of the escapetowv.com site, has seen a positive impact with an increased number of West Virginia tourists. Both CRA and the West Virginia Division of Tourism look forward to seeing the results of the 2009 D.C. Domination campaign.
View additional work for the West Virginia Division of Tourism.
Launch of Dream It. Do It. Virginia 2.0 campaign
Twenty three percent of current workers in advanced technology and manufacturing careers may retire by the end of 2010. To help the industry prepare for these career vacancies, the Virginia Manufacturers Association (VMA), Virginia Council on Advanced Technology Skills (VCATS), and the Virginia Biotechnology Association (VaBIO) have partnered with CRA to launch the Dream It. Do It. Virginia 2.0 campaign.
Dream It. Do It. Virginia is a free, online resource to opportunities in advanced technology and manufacturing careers in Virginia. The campaign’s new Web site (www.dreamitdoitvirginia.com) gives visitors a better understanding of advanced technology and manufacturing careers; types of skills required to obtain positions in these fields; opportunities available in the commonwealth; information about and links to training that will provide participants with transferable skills that are marketable across employers in high demand industries; and a job board where career seekers can post resumes or search positions listed by employers in the industry.
There are a total of 19 industries that comprise the advanced technology and manufacturing sector. With the push for increased workforce development taking center stage, Dream It. Do It. Virginia is the “go-to” resource for advanced technology and manufacturing career seekers throughout the commonwealth.
View additional work for Dream It. Do It. Virginia.
Learn more about Dream It. Do It. Virginia.
CRA garners three awards at 2009 PRSA-WV Crystal Awards ceremony
The West Virginia chapter of the Public Relations Society of America honored CRA with three awards June 17. The ceremony, hosted at the Charleston Civic Center, showcased the best public relations campaigns and program components conducted in West Virginia.
The awards included the following:
- Crystal Award for the Appalachian Power "Watt, Why & How" campaign.
- Honorable Mention for the Appalachian Power Green campaign.
- Honorable Mention for the West Virginia Lottery’s Lucky 8 crisis communications response.
According to Kyra Richards, CRA account executive who served as this year's Crystal Awards chairperson, entries were judged by the Cincinnati chapter of PRSA.