Greenbrier County CVB reappoints CRA Agency of Record
The Greenbrier County CVB has reappointed CRA as its agency of record, following a formal bid process. CRA will continue to handle branding, advertising, creative development, paid and social media strategy, public relations and social media services.
“Destination marketing is tremendously competitive and success requires an edge, which we know we get with CRA as our Agency of Record,” said Kara D. Dense, executive director, Greenbrier County CVB. “Even with economic issues and the tourism industry downturns, CRA has guided us through, avoiding the staid and traditional messaging, while keeping our inquiries and visitors numbers up. We are pleased to reappoint CRA as our Agency of Record.”
The Greenbrier County CVB markets the premiere destination of the Greenbrier Valley, West Virginia.
Learn more about the Greenbrier County CVB.
WarmWise wins!
Columbia Gas of Virginia’s (CGV) energy efficiency and conservation program, WarmWise, was recently recognized with two prestigious awards for marketing communications. The Association of Energy Service Professionals announced WarmWise as the 2011 Outstanding Achievement in Marketing Communications Award winner while the Southern Gas Association announced WarmWise as the winner of the 2012 Marketing Best Practices Award for Residential Marketing. CRA partnered with CGV on the development of the WarmWise marketing communications strategies honored by both awards.
Pictured: Chris Griffin (second from right), CGV manager – Customer Efficiency Programs, accepts the AESP award at an event in San Diego.
Giving back as a "Big Buddy"
Meredyth Jenkins, senior account executive, recently had her first experience as a "Big Buddy" at Comfort Zone Camp. At the camp, whose mission is to support adolescents (ages 7-17) who have experienced a significant loss, Meredyth and her "Little Buddy" she was partnered with stayed in cabins, took part in counseling sessions and enjoyed socializing with other campers during a physical challenge course, camp fashion show and bon fire.
Meredyth's role as a Big Buddy is primarily to support and encourage her Little Buddy, helping through the difficult time of coping with loss.
"This was definitely a rewarding weekend," Meredyth said. "For those who have experienced a significant loss it's a good way to support someone going through the same thing. For those who haven't, it's a good way to support someone who has and learn about healthy ways to cope with loss."
Virginia War Memorial Names CRA Agency of Record
The Virginia War Memorial located in Richmond, Va. has selected CRA as their agency of record for the Educational Foundation. The Virginia War Memorial serves as an education center and memorial honoring all Virginia military veterans who have been killed in action. CRA has been tasked to provide the Virginia War Memorial with creative development, paid and social media strategy, public relations and website services.
"It is our desire to expand our reach within both the general public and military audiences and the Virginia War Memorial will be launching new and exciting programs in 2012 to accomplish that goal," said Harry Warner, executive director, Virginia War Memorial Educational Foundation. "We believe CRA can help us create a campaign that honors the memory of the Virginians who have served and creates excitement and understanding about what it means to serve and defend our way of life."
The Virginia War Memorial offers visitors the opportunity to pay respect to Virginia's war veterans through educational programs, seminars and events. Also, as the focal point of the Virginia War Memorial, the Shrine of Memory includes stone and glass engravings of more than 11,600 names of Virginians who gave the ultimate sacrifice.
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