CRA takes 10 at 2010 PRSA-WV Crystal Awards Gala
June 16 proved to be a special evening for CRA as the firm garnered 10 awards at the 2010 Crystal Awards Gala hosted by the West Virginia Chapter of PRSA.
In all, CRA showed its dynamic capabilities as it claimed victories for seven different clients in categories that included audiovisual presentations, social media, annual reports, collateral materials, e-newsletters and holiday cards.
This years awards include:
- Crystal Award for the This is Our West Virginia presentation (Audiovisual Presentations)
- Honorable Mention BrickStreet Insurance Daily Message (Internal Communications – 4+ Color Magazine)
- Honorable Mention for InSide BrickStreet magazine (External Communications – 1-3 Color Magazine)
- Honorable Mention for Edgewood Summit Viewbook (Collaterals Materials – Brochure)
- Honorable Mention for West Virginia Lottery 2009 Progress Report (Annual Report)
- Honorable Mention for Watts Elementary We Read, We Lead, We Succeed logo (Collateral Materials – Logos)
- Honorable Mention for Smith Company Motor Cars Wishbook (Collateral Materials – Direct Mail)
- Honorable Mention for BrickStreet Insurance 2009 Holiday Card (Collateral Materials – Holiday Cards)
- Honorable Mention for BrickStreet Insurance’s monthly e-newsletter BrickStreet Insights (Interactive Web Sites – E-Newsletters)
- Honorable Mention for the Greenbrier Valley Convention & Visitors Bureau Social Media Project (Social Media)
Premier of a blockbuster ticket
While it may not be officially summer yet, the D.C. Lottery sales are heating up
with a sleek, new campaign surrounding its first $1 million scratcher. CRA
developed the campaign coined “The Premier” for District of Columbia
Black which launched May 5. Since that time, the D.C. Lottery set a new
record for week one sales of a $20 scratcher; an increase of more than 220
percent. Also, year over year sales for the D.C. Scratchers line increased 2.35
percent.
“The campaign communicates the key messages of the scratcher
ticket: that this is the largest top prize ever offered by the D.C. Lottery on a
scratcher and that this ticket offers the best odds of winning a million on a
Scratcher in the region,” Meredyth Thurston, CRA account executive, said.
“However, the creative focuses on the beauty, richness and elegance of the
ticket.”
While District of Columbia Black is based on a scratcher
launched by the New York Lottery, the richness and beauty of the D.C. Lottery
ticket is the work of CRA Creative Director Matt Fidler.
“We needed this ticket to be a premier game for the D.C. Lottery,” Fidler said, “and
that meant it needed a luxurious and classy feel. Our client loved it and we
couldn’t be happier with the end result.”
View the complete
portfolio for the D.C. Lottery and Charitable Games Control
Board.
Commonwealth excellence
The Commonwealth Awards, presented by the Richmond chapter of the Public Relations Society of America, recognize the most creative and effective communications strategies and tactics, and, illustrate the breadth of talent in Virginia’s public relations community.
CRA received three awards at the 63rd Annual Commonwealth Awards dinner May 6 at The Jefferson Hotel. The awards included the following:
- Capital Award of Excellence for the Greenbrier County CVB Social Media Campaign
- Capital Award of Merit for the “This is our West Virginia” video completed for the West Virginia Chamber of Commerce
- Capital Award of Merit for the Virginia Tourism Corporation Partnership Marketing internal video
West Virginia wins, CRA wins
The West Virginia Business Volunteer Council recently honored CRA for our work with Watts Elementary. CRA received the Entrepreneurial Service Award, which recognizes a business that has incorporated service into its policies and practices during the past year for the betterment of the state.
After seeing Watts Elementary School on Charleston’s west side struggle, CRA stepped up to launch a partnership in education program. Through this program, we have had an opportunity to provide financial support to a group in need, allowed employees an opportunity to volunteer their time and talents, and brought the company together to help their local community. CRA has coordinated and supported a number of programs, including Student of the Month luncheons, a student mentoring program, a playground restoration, teacher appreciation efforts, and a No Shave November fundraiser that raised more than $4,000 to buy coats and supplies for students in need.
The West Virginia Business Volunteer Council is a membership organization open to private sector entities – including businesses, associations, labor organizations, and professionals – which promotes, coordinates and supports private sector involvement in volunteering in order to strengthen West Virginia communities and businesses.
Virginia Lt. Gov. Bill Bolling visits CRA
CRA recently opened its doors in Charleston to host a forum for leaders in business, education and
government to hear Virginia Lt. Gov. Bill Bolling. A native of West Virginia and a graduate of the University of Charleston (WV), Bolling discussed his role as Lieutenant Governor and Chief Jobs Creation Officer for the Commonwealth of Virginia.
At the forum, Bolling explained the tactics, primarily tax incentives and labor laws, he uses to successfully attract business and jobs to his state. Specifically, he cited cases of national and international companies that have relocated their headquarters to Virginia to take advantage of the low taxes and business-friendly environment the Commonwealth offers.
“It was truly an honor to host Lt. Gov. Bolling. His leadership in Virginia to create jobs and build a business-friendly environment is a real inspiration,” said CRA President and CEO Pat Gallagher. “What I find most exciting is that the tactics he uses in Virginia could very well be applied in West Virginia. We have a tremendous opportunity here in the Mountain State.”
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