D.C. Lottery retains CRA for interactive services
The D.C. Lottery has retained CRA to provide a full range of interactive services including design, development, execution and maintenance for its Web site (www.dclottery.com). CRA’s work with the organization begins immediately.
“The D.C. Lottery is a vital component to aiding the district’s economy by supporting education, parks and recreation, public safety, housing and senior and children services,” said Caryn Durham, senior vice president at CRA. “We are proud to add the D.C. Lottery to our client list and grow our lottery marketing experience.”
CRA’s initial efforts will focus on evaluation of front-end and back-end infrastructure of the current D.C. Lottery Web site. Upon completion of the evaluation, CRA will recommend and implement structural changes and enhancements to help achieve the D.C. Lottery’s marketing goals.
“We understand the impact of a solid web presence and selected CRA for its years of experience providing award-winning interactive services,” said Kevin Johnson, director of communications and marketing at the D.C. Lottery. “We look forward to working with CRA and launching the enhanced Web site in early 2009.”
CRA is an integrated marketing communications firm with specialties in advertising, public relations, interactive technology and government relations. The firm has built a presence throughout the Mid-Atlantic region with offices in Richmond, Va., and Charleston and Morgantown, W.Va. For more information about CRA visit www.charlesryan.com.