Laurel Fork Health Commission retains CRA
Laurel Fork Health Commission, a community-owned, non-profit primary healthcare organization, has retained CRA to handle its branding and marketing initiatives.
CRA’s initial efforts will focus on the development of a unified brand for the three community health centers Laurel Fork Health Commission operates: Tri-Area Health Clinic in Laurel Fork, Ferrum Community Health Center and Floyd Community Health Center.
“All three health centers are family-focused and provide valuable resources to the communities they serve,” said Karen Marshall, vice president at CRA. “We are thrilled to add Laurel Fork to our client list and grow our healthcare marketing experience.”
Upon completion of the brand development, CRA will provide Web site development, advertising and public relations services to the organization.
“We selected CRA for its years of experience in developing and elevating brands,” said Debra Shelor, executive director at Laurel Fork Health Commission. “We look forward to working with CRA and launching our new unified brand in the coming months.”
CRA is an integrated marketing communications firm with specialties in advertising, public relations, interactive technology and government relations. The firm has built a presence throughout the Mid-Atlantic region with offices in Charleston and Morgantown, W.Va. and Richmond, Va. For more information about CRA visit www.charlesryan.com.
Laurel Fork Health Commission operates three healthcare centers in Southwest Virginia: Tri-Area Health Clinic in Laurel Fork, Ferrum Community Health Center and Floyd Community Health Center. These family-focused centers provide affordable comprehensive primary health care to Carroll, Patrick, Floyd and Franklin counties. Since January 2008, Laurel Fork Health Commission also provided $1 million in medication assistance to residents of the communities it serves.