Even more to tweet about...

When Affinion Loyalty Group (ALG) called upon CRA to develop a “Back to the Future” themed tradeshow display, the creative team immediately knew they needed a DeLorean. What was more iconic than the time machine vehicle that featured brushed stainless steel panels and gull-wing doors? The search was on for a 1981 DMC-12. Where did CRA turn? To Twitter.

Robb Major, CRA senior graphic designer, sent a tweet from @robbmajor calling out to those with a DeLorean connection. Within minutes Major received contact information. Within days, CRA secured two DeLoreans - one for a photo shoot with Casey Templeton Photography in Richmond, VA and one DeLorean to appear at the tradeshow in Marco Island, FL.
 

View additional work for ALG.